desme Blog

Google Stock Falls on New Click data

desme — Wed, 27 Feb 2008 03:04:26 GMT

This article titled Google's Paid Click Business Slipping - ComScore has got to be one of the biggest yawners yet and another indication of a jittery stock market. As to the source.... In 14 years I've yet to see data from comscore that I'm not skeptical of the numbers and the way the data is gathered and possibly skewed by the polled audience or source/process.

Was It a Google Cash Grab?

desme — Fri, 22 Feb 2008 19:05:44 GMT

By Terry Van Horne

8 Theories For Adsense Fluctuations and Adsense Earnings Down by Jason Lee Miller of WebPro News should give Search engine marketers lots to think about. A number of the recent changes to AdWords have had me to some degree stumped. Quality Score which should have reduced costs increased them. Huh? I thought the QS was supposed to take "Made for AdSense" arbitrageurs out of the game.

It was easy to raise the QS, however, I've never seen the costs go down anywhere near the 20-30% they rose, so... I must assume there is much more to QS then Google has let on. I also believe that a number of seemingly unconnected events are possibly connected. IME, with site owners who are making their living off AdSense is that they would not react well to the plummeting click value. Their first instinct would be to sell the advertising themselves or find another "network".

Another network is a no brainer they for the most part send no traffic they just serve ads so not really an alternative unless you are driving the traffic via SEs so Google lays the law down on paid links, taking the "DIY" option away since from what I see the "Link Economy" has been torpedoed by this clampdown. In the near future I'll be writing a longer article on what I call the "Death Of The Link Economy" where I'll go over this topic from the point of view of publishers seeking monetization of resources they manage.

Why I Believe MS Buying Yahoo! is a Mistake

desme — Wed, 13 Feb 2008 18:44:43 GMT

My first inclination if I were a MSFT stock holder would be to sell confident that some time in the next year Mr. Softy will be 20% cheaper. The combination of Yahoo! and M$ search technology is not likely because they look to be on different platforms/OS. It is more likely you'll see one or the other rolled out on both sites to start with and then a new one developed for integration into a single site.

Conventional Press Release vs Social News Realeases

desme — Sun, 10 Feb 2008 19:21:47 GMT

A blog post about the effectiveness of press releases in the age of Social Media Networking and tagging sites. Social Media/Tagging and Social Networking sites are redefining "community" in ways that are still being worked through by online marketers. One of the major differences between the "Social" sites and old School "communities" are the audiences that use them.